SEO Guide
On-Page SEO
Optimize the content on the page itself.
On-page SEO is everything on the page itself that helps it rank and get clicked: the title and description, the content quality, the internal links, and the markup around it.
Each topic below links to the IndexerNow tool or feature that inspects or improves it. A couple of writing-craft topics don't have a dedicated tool yet — we flag those honestly.
Content & metadata
Your title and description are the ad for your result. Write them for the query and preview them at Google's pixel limits before they truncate.
Open Graph tags control how your link looks when shared on social and in chat apps — missing tags mean a blank, unclickable card.
Article, FAQ, Product, and Breadcrumb schema make individual pages eligible for rich results. Inspect what renders and generate what's missing.
Thin or near-duplicate pages get crawled and dropped. Cover the topic completely enough that the page is the best answer to the query.
Updating and re-promoting existing pages often beats writing new ones — especially the pages already ranking on page two.
Links from your own strong pages pass authority and help Google discover and prioritise the target — orphaned pages struggle to get indexed at all.
Alt text describes images for screen readers and search engines, and helps your images surface in Google Images.
Know the limits
A clear H1–H6 hierarchy and scannable, plain writing help both readers and machine extraction. We don't grade on-page structure automatically yet.
Education only — no dedicated IndexerNow tool for this yet.
Use your target term naturally in the title, first paragraph, and a heading — but there's no magic density, and no IndexerNow tool scores it.
Education only — no dedicated IndexerNow tool for this yet.
Frequently asked
How long should a title tag be?
Aim for roughly 50–60 characters so it doesn't truncate in Google. Preview it in the SERP snippet tool before you publish.
Is keyword density still a thing?
Not really. Use your term naturally in the title, first paragraph, and a heading, then focus on covering the topic thoroughly — there's no target percentage to hit.
What's the fastest on-page win?
Refreshing a page that already ranks on page two. Quick Wins surfaces those striking-distance pages and drafts better titles and meta descriptions for them.