SEO Guide
GEO / AI Search Optimization
Get cited by ChatGPT, Perplexity, Claude & AI Overviews.
Search is splitting in two. Alongside the ten blue links, a growing share of discovery now happens inside AI answers — ChatGPT, Perplexity, Claude, and Google's AI Overviews. GEO (Generative Engine Optimization) is how you get cited there, not just ranked.
This is IndexerNow's flagship area. Every topic below maps to a tool or feature you can use today.
Be found by AI crawlers
ChatGPT, Claude, and Perplexity can only cite pages their crawlers are allowed to fetch. Check your robots.txt for accidental blocks.
See which AI bots actually fetch your pages, how often, and which URLs — real hits, not guesses from your robots.txt.
Not sure who a crawler is? Identify the AI bot, search engine, or tool behind any User-Agent string.
Be cited by AI answers
Ask the models the prompts your buyers ask and see whether they cite your domain — with competitor share-of-voice over time.
One 0–100 number across everything that makes you citable — llms.txt, bot access, schema, indexed coverage, and real crawler hits.
A curated /llms.txt gives assistants a clean map of your best pages so they cite you accurately. Generate, validate, and host one.
Both lean on Bing's index and reward clear, quotable answers — here's how to earn the citation.
AI Overviews draw from the normal index. Be indexed, keep content fresh, and structure answers so they're easy to lift.
AI visibility correlates with how often your brand is mentioned across the web — YouTube, social, and forums, not just backlinks.
Lead with the answer, back it with original data and statistics, and format for extraction — that's what models actually quote.
Where ChatGPT, Perplexity, Copilot, and AI Overviews actually get their answers — and the steps that make your site visible to all of them.
Frequently asked
How do I get cited by ChatGPT or Perplexity?
Allow their crawlers, be indexed (especially in Bing, which feeds both), publish an llms.txt, and lead pages with clear, quotable answers. The AI citation checker shows whether it's working.
Does blocking Google-Extended remove me from Google Search?
No. Google-Extended only affects Gemini training and AI Overviews. Regular Googlebot is separate, so your normal search listings are unaffected.
What is llms.txt?
A markdown file at /llms.txt that gives AI assistants a curated map of your best pages so they describe and cite you accurately. IndexerNow generates and hosts one for you.