SEO Guide
SERP Features & Structured Data
Win the results beyond the plain blue link.
SERP features are the results beyond the plain link — rich snippets, job and event listings, video and image packs, and AI Overviews. Most are unlocked by structured data and the right content type.
Here's each feature IndexerNow can help you win, with the tool or guide for it.
Structured data & rich results
Valid schema makes pages eligible for rich results — stars, FAQs, breadcrumbs. Inspect a URL to see which types qualify.
Produce valid JSON-LD for Article, FAQ, Breadcrumb, Product, LocalBusiness, and more from a simple form.
Preview exactly how your title and description render on Google desktop and mobile, with pixel-accurate truncation.
Special content types
JobPosting schema makes roles eligible for Google for Jobs — one of the two content types the Indexing API officially supports.
BroadcastEvent markup surfaces livestreams in Google's live carousels — the other officially supported Indexing API content type.
Video pages need the right markup and a crawlable thumbnail to appear in video carousels.
Descriptive alt text, clean filenames, and an image sitemap help your images rank in Google Images.
Google indexes PDFs — make them crawlable and titled so they rank alongside your pages.
AI Overviews
AI Overviews are now a SERP feature of their own, and winning them is a GEO play — see the GEO / AI Search guide.
Winning these comes from clear, structured answers and entity clarity. Search performance shows your positions, but IndexerNow doesn't track which SERP features you own yet.
Education only — no dedicated IndexerNow tool for this yet.
Frequently asked
Do I need structured data to rank?
Not to rank, but it makes pages eligible for rich results (stars, FAQs, breadcrumbs) that lift click-through. Generate valid JSON-LD and inspect that it renders.
Which content types does the Indexing API officially support?
JobPosting and BroadcastEvent. For everything else the Indexing API works as a strong crawl hint, not an official indexing channel.
Can IndexerNow track which featured snippets I own?
Not yet — Search performance shows your positions, but which SERP features you hold isn't tracked. Winning snippets comes from clear, structured, answer-first content.