Index live event pages (BroadcastEvent) with the Indexing API
BroadcastEvent is the second content type Google officially supports through the Indexing API, so live-stream, sports, and online-conference pages with valid BroadcastEvent structured data can be pushed for a fast crawl and indexed in time for the event. Mark up the page, submit its URL ahead of the start, and Google prioritizes the fresh fetch.
BroadcastEvent is the second content type Google officially supports through the Indexing API. It's how live event pages — streams, sports broadcasts, online concerts, conference keynotes — get into Google's index in time for the event to matter.
What qualifies as a BroadcastEvent
- A live or replayable broadcast embedded on a page (think live-stream landing pages, YouTube embeds with surrounding context).
- Page must have BroadcastEvent or VideoObject + BroadcastEvent structured data.
- Must include startDate, endDate, and isLiveBroadcast fields.
- URL must be public and indexable.
The pre-event push
- Publish the event page well in advance — at least 24-48h before the broadcast.
- Push the URL through IndexerNow at publish time. Push again 1-2h before the event starts.
- After the broadcast ends, push once more if you've updated the page with replay info.
Before pushing, run the Indexability Audit. Invalid BroadcastEvent schema is the #1 reason live event pages don't appear in Google's Live broadcast carousel.
Why timing is everything
Unlike evergreen content, a live broadcast page has a hard expiration. Indexed two hours after the broadcast ends is worth less than zero — Google may even penalize the page for low click-through during its key window. Push aggressively in the pre-event hours.
Sign in with Google, paste your URLs, ship them through Google's Indexing API. Free daily quota, $9.99 for a 50-URL pack.
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