Index live event pages (BroadcastEvent) with the Indexing API

BroadcastEvent is the second content type Google officially supports through the Indexing API. It's how live event pages — streams, sports broadcasts, online concerts, conference keynotes — get into Google's index in time for the event to matter.

What qualifies as a BroadcastEvent

• A live or replayable broadcast embedded on a page (think live-stream landing pages, YouTube embeds with surrounding context).
• Page must have BroadcastEvent or VideoObject + BroadcastEvent structured data.
• Must include startDate, endDate, and isLiveBroadcast fields.
• URL must be public and indexable.

The pre-event push

1. Publish the event page well in advance — at least 24-48h before the broadcast.
2. Push the URL through IndexerNow at publish time. Push again 1-2h before the event starts.
3. After the broadcast ends, push once more if you've updated the page with replay info.

Why timing is everything

Unlike evergreen content, a live broadcast page has a hard expiration. Indexed two hours after the broadcast ends is worth less than zero — Google may even penalize the page for low click-through during its key window. Push aggressively in the pre-event hours.