I built IndexerNow because I kept losing days to the same problem

The actual problem

You build a site. It works, it's live, you're proud of it — and nobody on earth can find it. Not because the content is bad, but because Google hasn't got round to crawling it yet, and there is no button that says “go look at this now” that actually works at any scale.

So you do it by hand. Search Console for Google, one URL at a time. Bing Webmaster Tools separately. IndexNow if you know it exists. Maybe Yandex. Three or four platforms, each with its own account, its own verification dance, its own quota. And before any of that is worth doing, every page has to clear a technical bar — right status code, no stray noindex, a canonical that points at itself, not blocked in robots.txt — or the submission is wasted before you send it.

None of it was automated. Not for me, not for anyone I asked. It was an afternoon of clicking every single time I shipped something, repeated across every project I owned. So I built the thing I wanted: paste the URLs once, have them checked before they go anywhere, push them to Google and Bing together, and then actually verify what landed instead of hoping.

What that turned into

• Bulk submission to Google's official Indexing API and Bing IndexNow from one paste — not one URL at a time in two different dashboards.
• An indexability check before anything is submitted, so you never spend a request on a page that could never have been indexed.
• Verification through Google's URL Inspection API afterwards, so you know which URLs landed and which are stuck — and in which coverage state.
• Everything on your own Google account, your own Cloud project, and your own quota. Never a shared pool, because a shared pool means sharing someone else's reputation.
• Automation on top: watch a sitemap, submit what's new, re-check what hasn't indexed yet.

The AI-visibility side came later, for the same reason. Once ChatGPT, Claude, Perplexity and Gemini started answering the questions people used to type into Google, “is my site indexed?” stopped being the whole question. So the same workflow now also tells you whether those crawlers can reach you, and whether they cite you.

Who's behind it

Ajay Vigneshwar GB — creator of indexernow, and the only person who writes the code. If something is broken or wrong, it's mine, and you can reach me directly at support@indexernow.com.

Other things I've built