How to show up in AI search
AI assistants answer from search indexes (ChatGPT and Copilot run on Bing) and from their own crawlers (GPTBot, ClaudeBot, PerplexityBot). So: let the crawlers in, get into Bing fast with IndexNow, and give LLMs clean structure through llms.txt and schema.
Where each assistant gets its answers
| Assistant | How it finds content |
|---|---|
| ChatGPT Search | Built on Bing's index + OpenAI's own crawler (OAI-SearchBot, GPTBot). |
| Microsoft Copilot | Built directly on Bing's index. |
| Perplexity | Uses Bing/Google signals plus its own PerplexityBot. |
| Claude | Uses live web search and its ClaudeBot crawler. |
| Google AI Overviews | Uses Google's index; training gated by Google-Extended. |
Five steps to get visible
Let the AI crawlers in
If your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, or OAI-SearchBot, those assistants are blind to you. Find out which AI crawlers you allow.
Check AI crawler accessNotify Bing with IndexNow
Bing's index powers ChatGPT Search and Copilot. Push fresh URLs through IndexNow so they reach those assistants fast.
Learn IndexNowShip an llms.txt
An llms.txt hands LLMs a clean, curated map of your best content to cite. Check its structure and links hold up.
Validate llms.txtScore your discoverability
Get a 0–100 read on how findable you are across Google and AI search: robots, llms.txt, structured data, sitemap, and more.
Get your scoreMeasure your AI citations
Check whether ChatGPT and Perplexity would cite your domain today, and which off-site brand signals you're missing.
Check your citationsWhy isn't my site showing up in AI answers?
It depends on what your platform lets you control: whether you can edit robots.txt, add structured data, or host an llms.txt, and whether your pages reach a crawler as HTML or as an empty shell. One guide per platform, with the specifics.
Why isn't my Squarespace site showing up in AI answers?
Squarespace sites are usually reachable by AI crawlers. The blocker is almost always extractability, not access.
Why isn't my Wix site showing up in AI answers?
Check the sitewide search-engine toggle first: if "Let search engines index your site" is off, no crawler sees anything, AI included.
Why isn't my WordPress site showing up in AI answers?
WordPress gives you full control, which means the blockers are usually self-inflicted: a robots.txt rule that disallows AI user-agents, a caching or firewall…
Why isn't my Webflow site showing up in AI answers?
Webflow ships static HTML that AI crawlers read easily, so the usual causes are a robots.txt rule you wrote yourself, publishing only to the noindexed…
Why isn't my Framer site showing up in AI answers?
Framer pre-renders to static HTML, so AI crawlers can read your site, which means the gap is almost always content, not technology.
Why isn't my Duda site showing up in AI answers?
Duda serves rendered HTML and lets you edit robots.txt, so access is rarely the issue.
Why isn't my Weebly site showing up in AI answers?
Weebly serves plain rendered HTML that AI crawlers read without trouble, so the gap is content and authority, not access.
Why isn't my Carrd page showing up in AI answers?
A Carrd page is one small HTML file, so crawlers read all of it instantly. The problem is there's rarely enough on it to cite.
Why isn't my Linktree showing up in AI answers?
Because a Linktree is a list of links on someone else's domain, with no unique content for an assistant to quote.
Why isn't my Ghost publication showing up in AI answers?
Ghost is one of the better platforms for AI visibility (server-rendered, clean HTML, real schema on posts) so if you're not being cited, the usual causes are…
Why isn't my Substack showing up in AI answers?
Paywalled posts are the usual reason: crawlers are unauthenticated, so a paid post shows them a preview and nothing else.
Why isn't my beehiiv newsletter showing up in AI answers?
beehiiv's web archive is server-rendered and crawlable, so the blockers are usually premium-gated posts, a beehiiv subdomain instead of your own, and…
Why isn't my Medium article showing up in AI answers?
Medium has enormous domain authority, so your story competes with every other Medium story rather than benefiting from yours, and paywalled stories are truncated for unauthenticated crawlers.
Why isn't my Notion site showing up in AI answers?
Notion pages are app-rendered, so an AI fetcher that doesn't execute JavaScript may see an almost empty document, and on a notion.site URL you can't edit…
How do I get my Shopify products to show up in ChatGPT?
Give each product page real, answerable text and Product schema with a price and availability, then get the URLs into Bing's index, ChatGPT Search reads Bing, not Google.
How do I get my BigCommerce products to show up in AI answers?
Write product copy nobody else has, expose clean Product schema with live price and stock, and get the store into Bing's index, that's what ChatGPT Search and Copilot read.
How do I get my Etsy shop to show up in AI answers?
Indirectly, because you control almost nothing on etsy.com, no robots.txt, no schema, no sitemap.
How do I get my Gumroad products to show up in AI answers?
Not on Gumroad itself: its product pages are app-rendered on a domain you don't control, with no schema or robots access.
Why isn't my systeme.io funnel showing up in AI answers?
Sales pages are the wrong shape for AI citation, a headline, a promise, and a button gives an assistant nothing to quote. systeme.io's blog is the part that can…
Why isn't my ClickFunnels funnel showing up in AI answers?
Funnel pages are built to convert, not to explain, and assistants only cite pages that explain.
Why isn't my GoHighLevel site showing up in AI answers?
GHL publishes static HTML that crawlers read fine, so the two real causes are agency templates reused across dozens of client sites (near-duplicate content that…
Why isn't my Kajabi course showing up in AI answers?
Course content sits behind a login, so it can never be crawled or cited, that's correct and expected.
Why isn't my Teachable course showing up in AI answers?
Your lessons are behind a login and can never be cited, so the entire citable surface is your public course sales pages, which are persuasion-shaped and give assistants nothing to quote.
Why isn't my Thinkific course showing up in AI answers?
Only your public landing pages are readable (the course player is gated) and landing pages sell rather than explain.
Why isn't my Podia storefront showing up in AI answers?
Podia's public pages are readable, but a storefront is a list of products with short blurbs, there's nothing on it that answers a question, and that's what assistants cite.
Why isn't my Bubble app showing up in AI answers?
Because Bubble apps render client-side, and while Google will run your JavaScript, most answer-time AI fetchers will not, they request the URL, receive a near-empty shell, and move on.
Why isn't my Softr site showing up in AI answers?
Softr pulls content from Airtable or a database and renders much of it in the browser, so an AI fetcher that doesn't run JavaScript sees your layout and none of your data.
Frequently asked questions
How do AI assistants like ChatGPT find content?
How do I get my website indexed by ChatGPT?
What is generative engine optimization (GEO)?
Does llms.txt actually help?
Is AI search visibility different from Google SEO?
How do I track AI bot traffic on my site?
What are AI brand citations?
Get into Bing & AI search faster
IndexerNow pushes your URLs through Bing's IndexNow, the index behind ChatGPT and Copilot, and through Google's Indexing API, in one click. Free daily quota, then $2.99 packs.