Framer marketing pages: get crawled and indexed the day you ship

Framer's value prop is speed: design a landing page in the morning, ship it in the afternoon. But "shipped" and "discoverable on Google" are two different states, and Framer doesn't bridge that gap. The Indexing API does.

Why landing pages benefit most

• Most are one-off URLs nobody links to externally yet — Google has no signal to crawl them quickly.
• Campaign pages have short shelf-lives: indexed-in-two-weeks may mean indexed-after-the-campaign-ends.
• Paid ads driving traffic to an unindexed URL waste impression spend.
• Branded search ranking for a new page beats nothing for the first weeks.

Day-of-ship workflow

1. Publish in Framer. Confirm the URL is live and not behind a password.
2. Verify the page in Search Console (one-time setup per Framer subdomain or custom domain).
3. Push the URL through IndexerNow. One URL = one credit, or one slot in your free daily quota.
4. 24 hours later, run the URL Inspection (Status tab) to confirm Google has crawled.

Framer-specific gotchas

• Framer's preview URLs (yoursite.framer.website) are different from your custom domain. Index the custom domain version, not the preview.
• Pages set to "Hide from search engines" in Framer add a noindex meta tag — the Indexing API will accept the URL, but Google will skip it.
• Heavy hero animations can hurt LCP. Run the audit before submitting if rankings matter.