Ghost CMS: indexing tips for posts, tags, and authors

Ghost is great for indie publishers, but its default URL structure generates a lot of pages: every post, every tag, every author, every paginated archive. Half of them are SEO assets, half are noise. The indexing strategy needs to match.

What to push

• Every new post on publish — free quota covers this comfortably.
• Major topic tag pages that you've written substantial content into.
• Your /authors pages if they have real bios and link to substantial bodies of work.

What to noindex (don't push, exclude from sitemap)

• Empty or single-post tag pages.
• Paginated archive pages past page 2 (low value).
• Search results pages.
• Author pages with no bio and no real content.

Post-publish workflow

1. Publish in Ghost.
2. Grab the canonical URL (yoursite.com/post-slug).
3. Push through IndexerNow.
4. Audit the post — Ghost defaults are good but custom themes sometimes break canonical or OG tags.