Our own numbers: 0 to 31,169 impressions in ten weeks
It would be strange to sell indexing and hide our own Search Console. Here is the whole three-month picture for indexernow.com — the growth, the pages that work, and the ones sitting on 7,000 impressions with nothing to show for it.
Verified numbers. Figures are from the Search Console property sc-domain:indexernow.com for 1 May – 29 July 2026, compared against 31 January – 30 April 2026. Nothing here is modelled or estimated.
The problem
The property recorded nothing at all in the previous quarter — no clicks, no impressions, no average position. The first data lands on 18 May 2026, which makes this a launch curve rather than a recovery: every number here is the first version of itself, and the comparison period is genuinely zero rather than a decline we are dressing up.
That is also the honest hard part of the story. A new domain in a competitive category is the exact situation the "Discovered — currently not indexed" state exists for. We had a few hundred pages — tools, fix pages, integration guides, blog posts — and no crawl history to earn attention with.
What we ran
- 1
Publish the pages, then present them deliberately
Every new page — tools, fix pages, platform guides — goes through the same submission path we sell: cleaned list, indexability check, Indexing API request on our own quota, IndexNow for Bing, then a URL Inspection pass to confirm what landed. We are our own most demanding test account.
- 2
Watch the coverage split, not the submission count
The number that matters internally is not how many URLs we submitted, it is how many moved from submitted to indexed, and which sections they belonged to. Sections that convert get more content; sections that do not get rewritten instead of resubmitted.
- 3
Let the daily curve tell you when to stop guessing
Daily impressions went from single digits in the third week of May to 2,116 on 29 July — a curve that shows crawl attention compounding as more of the site got indexed, not a single spike from one lucky page.
What changed
Ten weeks in: 31,169 impressions and 208 clicks against a previous quarter of zero, across 53 countries, with 159 of those clicks from desktop — an audience of people doing SEO work at a desk, which is what you would expect and want.
The best page is the IndexNow checker: a 25.9% click-through rate at an average position of 9.7. That is the shape of a page that answers exactly the query it ranks for. The counter-example is our domain-rating checker, which pulled 7,095 impressions — about a quarter of the entire site's — and produced zero clicks, because it ranks in the fifties for Ahrefs-branded queries by people who want Ahrefs, not us.
Average position across the property is 41.3. That is not a good number and we are not going to present it as one. It is the honest state of a ten-week-old domain: a handful of pages on page one, a long tail sitting on pages four and five, and a lot of title-and-meta work still to do on the pages that already rank.
Takeaways you can copy
- A brand-new property with zero history can reach five figures of impressions in ten weeks — the ceiling early on is crawl attention, not content volume.
- Impressions and clicks decouple fast. Ours grew 20× while clicks stayed flat, because the growth came from pages ranking in the fifties.
- One page at position 9.7 with a 25.9% CTR beats one at position 54 with 7,000 impressions. Rankings are not the metric; relevance to the query is.
- Publishing your own bad numbers alongside the good ones is cheap to do and hard to fake.
Run the same workflow on your URLs
Everything above runs on your own Google account, your own Cloud project and your own quota — never a shared pool. Start with the free bulk check to see which of your pages Google actually has.
Tools and guides used here
Frequently asked
How long did it take to get the site indexed?
First Search Console data appears on 18 May 2026, and daily impressions climbed steadily from there through the end of July. That timeline reflects a brand-new domain with no crawl history — an established site presenting the same pages the same way would expect to move faster.
Are these numbers audited?
They are a straight export of the Search Console property sc-domain:indexernow.com for 1 May – 29 July 2026. Anyone can verify the direction of travel with a public index check of the domain; the click and impression figures are only visible to the property owner, which is true of every SEO case study you will ever read — hence publishing the unflattering ones too.
Does an average position of 41.3 mean it isn't working?
It means the site is ten weeks old and most of its pages are still on page four or five. The pages that have had time to settle — the IndexNow checker, the Google IndexNow explainer, the Search Console service-account fix — sit between positions 8 and 10. The average is dragged down by a long tail that has not caught up yet.