IndexRusher vs. IndexerNow: a one-time licence or credits that scale
IndexRusher sells a perpetual licence: pay once, own it. That's an unusual and genuinely appealing model in a market of monthly bills, and for a high-volume publisher who'll use it for years it can work out cheaper than anything metered. IndexerNow isn't a subscription either, but it is metered — free credits daily, then packs when you outrun them. Which is cheaper is arithmetic on your own volume, not an argument either of us can win in the abstract.
| IndexRusher | IndexerNow | |
|---|---|---|
| Connect your own Google Search Console | Yes | Yes |
| Uses Google's official Indexing API | Yes | Yes |
| Pricing model | Reported: one-time perpetual licence | Free daily credits, then packs — no subscription |
| Cost at low volume | Full licence up front | Free — daily credits cover it |
| Cost at high volume | Flat, already paid | Scales with URLs pushed |
| Push to Bing / IndexNow too | Not advertised | Yes |
| Bulk URL status checks against Google | Not advertised | Yes |
| Indexability audit explaining a failure | Not advertised | Yes |
| AI-crawler tracking (GPTBot, ClaudeBot, PerplexityBot) | Not advertised | Yes |
| Free tools with no sign-in | Not advertised | Yes |
Frequently asked
Isn't a one-time licence always cheaper than credits?
Over a long enough horizon at high enough volume, often yes — and if that's your situation it's a fair reason to prefer it. At low or irregular volume the calculation inverts, because IndexerNow's free daily credits mean quiet months cost nothing and you never pay up front for capacity you don't use.
What happens to my URLs if I stop paying IndexerNow?
Nothing stops. There's no subscription to lapse: your account keeps its 2 free credits a day indefinitely, purchased credits stay valid for 365 days, and your history, sites and schedules remain. You only buy more credits when your volume needs them.