Install guides
You don't need a developer to see whether AI search is sending you anyone. Most site builders have a header-code field — these guides say exactly where yours is, and what you can and can't measure once the snippet is in.
The three levels
Nothing to install
Whether ChatGPT, Claude and Perplexity name your business when asked for one like yours, and whether your pages are retrievable at all.
Can't see: Traffic. It tells you whether AI would recommend you, not whether anyone arrived because it did.
One snippet in your header
Real humans landing on your site from ChatGPT, Perplexity, Copilot and other AI apps — which page they hit and which app sent them.
Can't see: AI crawlers. Bots fetch your HTML without running JavaScript, so no browser snippet can see them. That needs Tier 3.
Server or edge install
Everything in Tier 2, plus every AI bot that crawls you — GPTBot, ClaudeBot, PerplexityBot, Google-Extended — and exactly which pages they fetch.
Pick your platform
Platforms with no header-code field
These don't let you add custom code, so there is no snippet to install and nothing honest to report about your AI traffic. The citation check still works — it needs only a domain.
Not sure yet? Start with the free check
Before installing anything, find out whether AI search names your business at all. It takes a domain and about ten seconds.
Check my AI visibility