How to submit a URL to Bing

Short answer

The fastest way is IndexNow — one ping notifies Bing instantly. You can also submit manually in Bing Webmaster Tools or via a sitemap. And because Bing's index powers ChatGPT Search and Copilot, getting into Bing gets you into AI search.

1. IndexNow

Best — fast & automatable

IndexNow is the modern, instant way to notify Bing. Host a key file, then ping the IndexNow endpoint when URLs change — Bing (plus Yandex, Seznam, and Naver) gets notified at once. It's automatable and has a generous limit.

How IndexNow works

2. Bing Webmaster Tools — URL submission

Best for one-off URLs

In Bing Webmaster Tools, use "Submit URLs" to push individual URLs manually. BWT gives you a daily and monthly quota that's larger than Google's manual tool, but it's still hands-on.

3. Submit a sitemap

Best for whole-site discovery

Add your sitemap.xml in Bing Webmaster Tools so Bing discovers every URL. Like Google, this is passive — Bing crawls on its own schedule.

Check your IndexNow key

Verify your key file is hosted right so Bing accepts your submissions.

Audit your AI crawlers

See which AI bots your robots.txt allows before you push to Bing.

Frequently asked questions

How do I submit a URL to Bing?

The fastest way is IndexNow: host a key file and ping the IndexNow endpoint when URLs change, and Bing is notified instantly (along with Yandex, Seznam, and Naver). You can also submit URLs manually in Bing Webmaster Tools, or submit a sitemap for passive discovery.

Why does submitting to Bing matter for AI search?

Bing's index powers Microsoft Copilot and ChatGPT Search, and is a major source for Perplexity. Getting your pages into Bing — quickly, via IndexNow — is one of the most direct ways to make fresh content available to those AI assistants.

Is IndexNow the same as submitting to Bing?

IndexNow is the protocol Bing uses for instant URL notifications, so 'Bing IndexNow' and 'submitting to Bing via IndexNow' mean the same thing. The key difference from Bing Webmaster Tools' manual submit is that IndexNow is automatable and shared across multiple engines.

How do I check my IndexNow setup for Bing?

Use our free IndexNow checker to confirm your key file is reachable, plain-text, and an exact match. If those checks fail, Bing will reject your submissions.

Does submitting to Bing help my Google ranking?

No. Bing and Google are separate engines with separate indexes. IndexNow notifies Bing, Yandex, Seznam, and Naver — not Google. For Google you use the Indexing API and Search Console.

Push to Bing and Google at once

IndexerNow submits your URLs through Bing's IndexNow and Google's Indexing API in a single click — one list, both engines. Free daily quota, then $9.99 packs.

Start indexing Show up in AI search