Framer
Why isn't my Framer site showing up in AI answers?
Framer pre-renders to static HTML, so AI crawlers can read your site — which means the gap is almost always content, not technology. Framer sites are design-led and often carry animated headlines and very little prose, and assistants can only cite sentences that exist in the HTML.
What Framer lets you control
AI visibility is mostly decided by what the platform will and won't let you change. Here's where Framer stands.
- Sitemap
- https://yourdomain.com/sitemap.xml — Framer generates it automatically for published sites, including CMS collection pages.
- robots.txt
- You can edit it. Framer exposes robots.txt editing in site settings, so AI-crawler rules are possible.
- Rendering
- Framer pre-renders pages to static HTML at publish, so crawlers don't need to run JavaScript.
- Hiding a page
- Per page, in the page's SEO settings — there's an indexing switch alongside title and description.
- Custom head code
- Site Settings → General → Custom Code, with separate head and body slots, sitewide or per page.
- llms.txt
- Framer can serve custom files and redirects; failing that, a plain page listing your best URLs plus a clean sitemap covers the same need.
What stops a Framer site being cited
- Text split into per-word spans for animation still parses, but reads as fragments. Keep at least one clean, unanimated paragraph per section.
- Effects that reveal text on scroll are fine for rendering, but the surrounding copy is often two words long — there's no answer to lift.
- Framer's SEO panel handles title and description only. FAQ and HowTo schema need Custom Code.
- CMS detail pages inherit the template's structure. One badly structured template means every item is unquotable.
- A site left on .framer.website accumulates no authority, and assistants weight domain-level signals.
How to make your Framer site quotable by AI assistants
- 1Publish to a custom domain and make it canonical.
- 2Add one plain, answer-first paragraph under each section heading — H2 is the question, first sentence is the answer.
- 3Put FAQ JSON-LD into Site Settings → Custom Code on the pages that answer real questions.
- 4Check yourdomain.com/robots.txt allows GPTBot, OAI-SearchBot, ClaudeBot, and PerplexityBot.
- 5Verify the domain in Bing Webmaster Tools and submit new pages through IndexNow at publish time.
Check what ChatGPT, Claude, and Perplexity actually see when they fetch your page — crawler access, extractable answers, structured data — then fix the gaps we find.
Check if AI can find your siteFramer and AI search: common questions
Do AI crawlers see Framer's animated text?
Yes — Framer pre-renders the text into the HTML, animation is applied on top. The risk isn't invisibility, it's that animated headlines tend to be short fragments with nothing quotable around them.
Can I add schema markup in Framer?
Yes, through Site Settings → General → Custom Code, or per-page custom code, as a JSON-LD script in the head slot.
Is a .framer.website domain bad for AI visibility?
It works, but it's a shared subdomain with no independent authority and it isn't your brand. Connect a custom domain before investing in content.
Getting Framer into Google is a different job
AI assistants and Google use different indexes and reward different things. The companion guide covers sitemaps, indexing settings, and crawl speed for Framer.
Framer indexing guideOther platforms
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